As Catherine, Duchess of Cambridge, went into labor early yesterday morning, public health organizations and advocates took advantage of the opportunity to talk about maternal and child health. Since much of the world was following the #RoyalBaby story, it made sense to make the connection to public health work.
Here are some of my favorite tweets and topics:
VACCINATIONS
NEWBORN SCREENING
BREASTFEEDING
Andy's tweet was in response to this image from Oreo:
PRENATAL SMOKING
SUPPORT FOR NEW PARENTS
- Have they seen an increase in traffic to their websites and resources?
- Have they engaged a new audience by aligning with the #RoyalBaby news?
- What organizational resources are needed to develop communication plans that coordinate with timely global and pop culture news?
- What lessons learned can be applied to future communication efforts?
What do you think?
- Are these types of communication strategies effective in reaching a broader audience?
- Are there other relevant public health tweets that you felt were creative and engaging? Please share!!